One is I loved the idea of a business that was solely focused on games, as opposed to being part of a large organization where gaming was one of very many things they do. GamesBeat: What attracted you to Big Fish? Basically anything that had to do with the digital gaming space, I was probably in some way involved. I was involved in the acquisition of Twitch.
Before that I was part of building our studios organization, building AWS services, our game engine. I was running Prime Gaming for the last six years at Amazon, building the Prime Gaming business. Plotnick: Eleven and a half years at Amazon, working on Amazon Gaming. GamesBeat: What were you doing right before this? Larry Plotnick is the new head of Big Fish Games. Here’s an edited transcript of our interview. And that move leaves Plotnick free to focus on just one thing: casual mobile games. That’s a good thing as the state of Washington considers some social casino games to be just like gambling. And Apple made it tougher for developers to target ads at paying players by cracking down on privacy.īig Fish recently moved its social casino games business to its Product Madness sister division, as its parent company Pixel United owns those studios as well as Plarium.
It’s not an easy time to make casual games, as the market has become extremely competitive with studios around the world moving into the market.
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